Veuve Clicquot shows luxury route to market for bio-based packaging
by Smithers Pira Packaging Forum
Advanced Packaging Technology World recently reported on a new bioplastic packaging collaboration between Veuve Cliquot and biopacking developer Netherlands-based PaperFoam.
The design had to provide a high-quality appearance and make the product easy to carry, as well as keeping the champagne cool. This posed a challenge when using the potato starch-derived packaging material PaperFoam produces.
PaperFoam’s CEO Mark Geerts gave an exclusive interview to Advanced Packaging Technology World. He explains: ‘Veuve Cliquot wanted new packaging for its marketing that is ecological and keeps the bottle cool. When we worked on that we realised that the starch content of the packaging could be a problem. When the champagne cools the air will condensate on the bottle, and when starch comes into contact with water, it will dissolve.’
PaperFoam worked with Aachen University on a formulation that keeps the packaging bio-based, while avoiding the moisture impact that feared from the Veuve Cliquot application.
To hear more from PaperFoam’s CEO Mark Geerts, attend Europe’s Leading Packaging Event – Packaging Forum, taking place this November 2 & 3 in London.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.