Environmental charity Keep Britain Tidy is today calling the current approach of more than 150 local waste management systems barmy and is demanding government leadership that will break our bad habits and boost recycling rates.
With households across the UK recycling less than half their waste and no substantial improvement in the past five years, Keep Britain Tidy wants to see an overhaul of the existing recycling service that would mean every household in the country recycling the same items to allow for consistent, simple messaging.