BBIA members have completed a two-month study into the claims that, in our opinion, are and are not acceptable in the UK marketplace for FMCG packaging related to bio-based, biodegradable and compostable materials. It is the first guideline written by an association for the CMA and its members.
This study, which we have now transmitted to the Competition and Markets Authority, we hope will stimulate that body into taking a more vigorous approach to misleading marketing claims and to take into account the study mentioned by UCL into PAC plastics. The document serves moreover, as a series of guidelines for BBIA members to ensure claims conform with certification and realistic market practices. The report is available on the BBIA reports page.