Fashion brand Finisterre has announced that it will be introducing its products in garment bags made from Aquapak polymer.
The Aquapak packaging will be first used for select knitwear lines in October, before a full roll out across all products in February 2020.
Finisterre’s use of Aquapak’s hot water soluble Hydropol™ comes as part of the company’s commitment to eliminating all single-use, non-degradable plastic. The material can be recycled or dissolved and disposed of safely in waste water systems.
Mark Lapping, CEO at Aquapak Polymers, said: “We are delighted that Finisterre has become the first brand to introduce garment bags made from Aquapak polymer. The science behind our products is a real solution to the world’s plastic crisis and we look forward to seeing the positive reaction from their customers – knowing they aren’t adding to the problem, but helping to solve it.”
Aquapak’s Technical Director, Dr John Williams, added: The amount of pollution from traditional plastic packaging has, understandably, been a source of concern across the world. Many years of research and development have enabled Aquapak to develop an alternative to traditional, hydrophobic plastic packaging that gives all the functionality of widely-used plastic whilst addressing the concerns they bring.”
Niamh O’Laoighre, Product Development Manager at Finisterre, said: “To see the completion of this project, and the last 10 months’ work, is one of the most exciting moments of my career to date. To be able to launch something so groundbreaking and literally world-changing is an honour. To be partnered with Aquapak, leading the way for future generations is unbelievably inspiring.”