Consumers misled on environmental credentials

//Consumers misled on environmental credentials

Consumers misled on environmental credentials

BBIA strongly recommends its members ensure that all claims made for their materials are supported by certification.

Another example of unsubstantiated claims is evidenced in a report from The International Consumer Protection Enforcement Network, which claims that some 40 per cent of websites from leading brands make claims not supported by science or that are intentionally misleading.

The UK Competition and Markets Authority will be acting against such false claims and BBIA has supplied evidence.

By |2021-02-04T16:07:43+00:00February 4th, 2021|Our news|Comments Off on Consumers misled on environmental credentials