Kraft Heinz unveils new circular packaging strategy

//Kraft Heinz unveils new circular packaging strategy

Kraft Heinz unveils new circular packaging strategy

After surpassing its 2020 packaging reduction aims two years early, consumer goods giant Kraft Heinz has committed to ensuring all its packaging is either recyclable, reusable or compostable by 2025 as it strives to become more circular.

The US-based food and beverage firm said in a statement it would “aggressively pursue” innovative alternatives to virgin plastics in a bid to meet the new aim, which comes after Kraft Heinz pledged to make its iconic Heinz Tomato Ketchup Bottles “fully circular” by 2022.

Alternatives to notoriously hard-to-recycle packaging such as single-use condiment packets, multi-laminate Capri Sun juice pouches and the packaging of individually wrapped Kraft Singles cheese will have to be found as part of the aim.

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By | August 3rd, 2018|News from the web|0 Comments